instacart pitch deck
spec projectconcept work, not commissioned
a mock social strategy deck exploring how Instacart could turn everyday grocery behaviors into platform-native content.
View full deck : instacart pitch deck (opens in a new tab)
- the opportunity
- move beyond product-first posts and build out repeatable concepts designed around how people actually use social media.
- the insight
- the best branded content doesn’t interrupt internet culture, but add to it. find the conversation the audience is having and earn a place in it.
olipop pitch deck
spec projecthypothetical concept, not an OLIPOP release
a hypothetical product launch campaign bringing OLIPOP’s modern take on soda back to its most iconic format: the glass bottle.
View full deck : olipop pitch deck (opens in a new tab)
- the opportunity
- make the product launch feel bigger than new packaging by building an entire campaign world around it; glass bottles, classic flavors, and nostalgia.
- the insight
- packaging is much more than a container. people pay for experiences more than anything, and it can play a huge role in that.
training arc campaign
live campaignreal campaign with measurable results
a community-driven fitness challenge campaign, designed to create an email funnel, generate leads, and increase engagement on a dormant social account.
the content
the campaign content focused on 3 pillars: educational, entertaining, and promotional.
the emails
this campaign had 4 total emails sent:
- welcome
- week 1 check-in
- educational check-in
- new product launch
results
- total views
- 374.3k
- email sign-ups
- 569
- paid orders
- 41
- conversion rate
- 7.21%
social media refresh
spec projectspeculative concept, not client work
a speculative Instagram refresh exploring how Jupiter House’s existing brand identity could translate into a more cohesive and recognizable social presence.
pulled the existing red, off-white, and warm toned colors & balanced content types for variation without visual clutter.
- the opportunity
- Jupiter House already has a distinct visual identity, but they could extend that personality into a strong social presence without reinvention.
- the insight
- consistency doesn’t mean making every post look identical. the goal should be creating visual cues that make the brand recognizable before you ever read a username.