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Hand-drawn illustration of Sky in glasses holding a stylus and a sticker-covered tablet

Brand / Product Design

spec projecthypothetical brand, not client work

SNOOTZ brand kit: the main SNOOTZ logo with the tagline “Good dogs. Great hair.” on lilac, a font guide, an alternate round “SNOOTZ Dog Grooming Co.” logo, and a five-colour palette of #1A1A1A, #C2A8F9, #FBB387, #9CC5A4 and #FAEDD5

a hypothetical, playful dog grooming brand built to make everyday pet care feel a little less clinical and a lot more fun.

SNOOTZ aims to treat dog grooming like human beauty products: personality-packed, shelf-worthy, and a brand voice that doesn’t take itself too seriously.

SNOOTZ packaging: a cardboard shipping box with the SNOOTZ logo and a round sticker, in front of lilac tissue paper printed with dog illustrations
Package design
SNOOTZ “rinse-free shampoo” pouch in lilac, 12 ozSNOOTZ “on-the-go wipes” packet in orange, 10 wipesSNOOTZ “detangling spray” bottle in mint green, “Tangles be gone”, 8.0 fl oz
Product design

Email / Web Design

spec projectconcept work, not client work